Mr. Kipling Edible Cake Billboard

By -

The world first edible cake billboard created by Michelle Wibowo of Michelle Sugar Art outside Westfield Shopping Centre Shepherd’s Bush London on the 4 September.



This 6mx3m billboard was made from 13,360 Mr Kipling cakes and it took 6 hours to assemble overnight the day before carries message ‘Life is Better with Cake'.









Timelapse of the making


PR Coverage:

Mr Kipling unveils giant edible billboard at Westfield - Daily Mail

Edible Cake Billboard wows London shoppers - MSN News


Location: Westfield Shopping Centre, Ariel Way, White City, London W12 7GD, UK

Comments

Post a Comment

Popular posts from this blog

Celebrating World Sushi Day 2024: Michelle and Yutaka Unveil Edible Portrait Sculptures of British Celebrities

By -
Image
  Michelle is applying finishing touch to her sushi's creation (Photo credit: Simon Jacobs/PinPep) To celebrate World Sushi Day 2024, Michelle, in collaboration with Yutaka, has unveiled a stunning collection of edible portrait sculptures of British celebrities and TV personalities, all made from sushi ingredients. She dedicated approximately 120 hours to sculpt these portraits using sushi rice, konbu, seaweed, roe, and soy sauce for colouring. Her impressive creations include: (excuse the pun): Singer-songwriters: Eelton John and Edamame Sheeran Footballers: Bukayo Saké and Herring Kane This Morning hosts: Alison Salmond and Dermot Roe’Leary British TV host Lorraine Kelpy, made from dash konbu and fukujinzuke Academy Awards winner actor: Benedict Cucumberbatch These remarkable artworks were exhibited in a London gallery as part of the #SushiMe campaign by Yutaka - one of the leading brands of Japanese food ingredients in the UK, inviting Brits to get creative with their food by m
Read more

Prince William & Kate Middleton Royal Wedding Cake

By -
Image
I use this ideal home show cake competition as a great opportunitiy to do something different, other than the usual decorated round tiered cake people normally expect for a classic tiered wedding cake. It was really a challenge for me to do this cake. It's a hard work, but I really enjoyed making it. Prince William and Kate Middleton cake is made of traditional english fruit cake, carved into 3D busts with an armature inside, covered with apricot jam. The icing was sculpted with details and then airbrushed with colours to make it look more realistic. It took about 80 hours to make and I uses more than 10kgs marzipan and 10kg Icing sugar. You can see this cake at the " Ideal Food-Ideal Cake Decorato r" section at the Ideal Home Show March 11th -  27th   2011 Earls Court London. I hope I see you there! BBC - Prince William and Kate Middleton immortalised in cake
Read more

Uber Eats Wizarding World Holiday Trunk

By -
Image
Hogwarts Castle made out of Gingerbread kit (Image courtesy of: Warner Bros. Discovery Global Consumer Products) This Christmas, I've been involved creating a mini Hogwarts Castle out of a Gingerbread kit included in the Wizarding World Holiday Trunk. This project is a collaboration between Wizarding World and Uber Eats  and a bunch of talented team at Robotproof .  Content of the holiday trunk (Image courtesy of: Warner Bros. Discovery Global Consumer Products) The Wizarding World Holiday Trunk is only available in the selected US cities and Canada. Sadly it's not sold in the UK. It includes a personalised letter, materials to build and decorate a gingerbread Hogwarts Castle, nine Harry Potter–themed cookies, Bertie Bott’s Every Flavour Beans, a Chocolate Frog, and an interactive AR layer and light-up cake board. Augmented Reality Video
Read more