Mr. Kipling Edible Cake Billboard

By -

The world first edible cake billboard created by Michelle Wibowo of Michelle Sugar Art outside Westfield Shopping Centre Shepherd’s Bush London on the 4 September.



This 6mx3m billboard was made from 13,360 Mr Kipling cakes and it took 6 hours to assemble overnight the day before carries message ‘Life is Better with Cake'.









Timelapse of the making


PR Coverage:

Mr Kipling unveils giant edible billboard at Westfield - Daily Mail

Edible Cake Billboard wows London shoppers - MSN News


Location: Westfield Shopping Centre, Ariel Way, White City, London W12 7GD, UK

Comments

Post a Comment

Popular posts from this blog

Prince William & Kate Middleton Royal Wedding Cake

By -
Image
I use this ideal home show cake competition as a great opportunitiy to do something different, other than the usual decorated round tiered cake people normally expect for a classic tiered wedding cake. It was really a challenge for me to do this cake. It's a hard work, but I really enjoyed making it. Prince William and Kate Middleton cake is made of traditional english fruit cake, carved into 3D busts with an armature inside, covered with apricot jam. The icing was sculpted with details and then airbrushed with colours to make it look more realistic. It took about 80 hours to make and I uses more than 10kgs marzipan and 10kg Icing sugar. You can see this cake at the " Ideal Food-Ideal Cake Decorato r" section at the Ideal Home Show March 11th -  27th   2011 Earls Court London. I hope I see you there! BBC - Prince William and Kate Middleton immortalised in cake
Read more

A Gigantic Disney Princess Cake

By -
Image
  Imagine stepping into a fairytale where your favorite Disney princess towers over you, not in grandeur, but in frosting and cake! This isn't a scene from a fever dream, but the reality of a gigantic, 2-meter-tall cake creation inspired by the magic of Disney. This culinary titan, weighing in at an impressive 200 kilograms, is no mere sweet treat. It's a masterpiece of engineering and artistry, built from a base of rich chocolate sponge cake, meticulously layered with luscious chocolate buttercream. But the real magic lies in its exterior, adorned with a whopping 30 kilograms of fondant, bringing the chosen princess to life in vibrant sugar-sculpted glory. Creating this colossal confection is no child's play. Imagine the logistics! Transporting this behemoth requires a dedicated van, carefully navigating the cityscape for two hours until it reaches its designated London venue. There, it takes its rightful place atop a custom-made, 1-meter-tall plinth, ready to reign over a
Read more